It’s hard to wrap our heads around how much has happened in that time — how many ideas, designs, setbacks, comebacks, and milestones have shaped this brand into what it is today.
Back in 2015, it started with a clear goal: build something with purpose. Something that stood for more than just gym clothes. And while the direction has shifted over the years, the purpose has always stayed the same.
Before we move forward, we’re taking a moment to look back — not just at the launches or the best sellers, but at the pivotal moments that made Alphalete what it is.
The collections that sparked something bigger.
The pieces people still ask about.
The shifts that made us better.
The story that’s still being written.
In October, we introduced cropped tees — the first drop built specifically for women. It was simple, but it shifted the direction of the brand.
It wasn’t about adding a new category. It was about showing up for a bigger community. This was the beginning of a long-term focus on fit, feel, and confidence — not just for men, but for everyone we were building with.
It wasn’t about keeping up with the market. It was about pushing past it.
When we launched the Women’s Revival Leggings in June 2017, we knew we had something special. Designed to hug, sculpt, and move seamlessly with the body, they became an instant classic.
Revival wasn’t just a product — it was the start of a conversation. What could activewear be if we stopped settling? It pushed us to keep innovating and raised the bar for everything that came next.
