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Alphalete Internal Survey
Section #1: Design
1. What aspect of Alphalete’s design do you find could use the most improvement? Select all that apply
Materials don’t meet my expectations for durability
Fit isn’t ideal for athletic movement or everyday wear
Styles feel repetitive or outdated
Price doesn’t match the quality I expect
Other brands offer designs that Alphalete lacks
None; I’m satisfied with current designs
2. When it comes to fit and comfort, where does Alphalete fall short, if anywhere? Select all that apply
Too restrictive for athletic builds
Inconsistent sizing across products
Not versatile enough for wearing outside the gym
Material irritates skin or doesn’t feel breathable enough
The fit meets all my needs
3. If you could only keep one feature of Alphalete’s design, what would it be? And which feature would you drop?
4. What do you wish Alphalete would STOP doing with their products? Select all that apply
Overemphasis on influencer-based trends
Releasing products without improving quality
Limited color range or poor color choices
Ignoring functional features (pockets, zippers, etc.)
None of the above
5. Compared to similar brands, how well do Alphalete products hold up over time? Select all that apply
Much better durability
Slightly better durability
About the same
Lower durability
Poor durability
Section #2: Community
1. How would you describe Alphalete’s community in one word? And why?
2. What’s missing from Alphalete’s brand community that would make you feel more connected? Select all that apply
More genuine interactions instead of promotions
Events or athlete outreach feels exclusive and not accessible
Need for product feedback forums or customer interactions
Brand voice feels out of touch with everyday customers
None; I feel well connected to the brand
3. What factors make you hesitant to recommend Alphalete to friends? Select all that apply
Prices feel high compared to the value
Quality hasn’t been consistently reliable
Limited or narrow product selection
Lack of engagement or community authenticity
I don’t have any hesitations
4. Who would be an ideal collaboration for Alphalete to strengthen its brand identity?
5. If you could change one thing about Alphalete’s approach to community engagement, what would it be? Select all that apply
More real-life events and less online promotion
Reduce influencer content, increase user-generated content
More inclusive activities or challenges for customers
Collaborate with diverse voices and experts in fitness
I wouldn’t change anything
Section #3: Brand Focused
1. How did you first hear about Alphalete, and did that first impression hold true once you tried the products?
2. Was your first Alphalete item something you purchased or was it gifted to you?
3. What was the first Alphalete item you ever purchased?
4. What do you see as Alphalete’s greatest weakness compared to other athletic brands? Select all that apply
Product quality and durability
Variety and frequency of new product releases
Community connection and brand authenticity
Price-to-quality ratio
Customer support and responsiveness
I don’t see any weaknesses
5. When choosing athletic wear, what does Alphalete NOT offer that you find elsewhere? Select all that apply
High-quality, durable materials
Functional designs that work in and out of the gym
Reliable fit across products
Competitive pricing and promotions
Strong connection to a fitness-minded community
6. On a scale from 1-10, how likely are you to recommend Alphalete to a friend, and why?
7. What’s the one thing Alphalete could improve to become your ideal athletic brand?
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